THE STORY

For Statistics Netherlands, I developed an interactive digital narrative about the journey of phosphorus: from mining and processing to its use in agriculture, human consumption, and ultimately the pollution of our surface water. Instead of dry statistics, I opted for a linear web story with separate chapters, so that users can experience the phosphorus cycle as a visual journey while scrolling and clicking, in which text, images, and micro-animations reinforce each other and make a complex sustainability issue accessible.

CHALLENGES

The key challenge was to make complex, data-driven content understandable without oversimplifying it. By distilling each stage of the phosphorus cycle into a single clear message, accompanied by appropriate visuals and micro-interactions, I created a consistent experience that feels both informative and intuitive.